| by Kenneth Chase | 1 comment

What is intellectual property? | Animated |

– [Shaf] Welcome to “Speak Like Shaf.” It’s my brilliant series shown exclusively on my very own YouTube channel. There’s not much I don’t
know about business. So if you’re a bit baffled
by business buzzwords, I’m here to explain them to you in a no-nonsense and accessible way. And don’t forget, my YouTube
channel is completely free. I don’t want anything
from you except for you to hit one button. That’s right, the Subscribe button. Okay, back to “Speak Like Shaf.” Today we’re going to be looking
at intellectual property and what it means. Let’s clear one thing up. Intellectual property isn’t a term for extremely clever houses. As much as smart home
systems can do this for us, they don’t fall under this bracket. No, to put it simply, intellectual property refers to things that come from the mind. Inventions, designs,
artistic and literary works, things you make or produce, and the names of products and brands are all examples of intellectual property. So if IP comes from the mind, it would be impossible to steal, right? After all, it’s not like
you can break into an office and steal a logo, can you? Not quite. Logos can be copied,
designs can be tweaked, names can be nicked. However, thankfully,
IP is protected in law through methods such as patents,
copyright and trademarks. This means that people who
come up with these ideas can be recognised and paid for their work, inventions or creations. If patents had been
around in the Stone Age, I know someone who would
have been at the front of the queue to get one. Meet my caveman pal Rab the rockstar. He was the world’s first entrepreneur when he set up his own business that designed and made tools
for his pals to hunt with. Rab was a pretty poor hunter but had a great business brain. He’s often referred to as
a prehistoric Steve Jobs. Rab’s business turned flint and sticks into impressive spears
and bows and arrows. Those poor deer and mammoths
soon stood no chance. Rab’s business took off
and others started trying to copy him. If only he’d been able
to patent his design, they wouldn’t have been able to. Thankfully, none of his
rivals were as talented as Rab and their tools just
weren’t up to his standard so his business didn’t suffer as a result of the competition. Intellectual property laws mean that creativity can thrive and inventors know that their innovations can’t be copied by any old onlooker. Of course, IP can be sold and then the original rights holders would lose those rights. But they would have been
financially rewarded for giving them up just like
any other business transaction. I hope my explanation
of intellectual property has interested your intellect and don’t forget there is
plenty more business help and advice on my YouTube channel. It goes without saying, my YouTube channel is
intellectual property but it’s not the only
experience of property I’ve got. Check out my channel for more details and don’t forget to catch
next week’s “Speak Like Shaf.” (tranquil music)

1 Comment

Mark Keane

Jan 1, 2020, 10:42 am Reply

Intellectual property is such an important area, anyone generating intellectual property should take professional advice at their earliest convenience – pleased that on this occasion, Rab the Rockstar, was superior to the copycats!

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