| by Kenneth Chase | 100 comments

Learn How To Create A Facebook Shop To Sell Your Products Directly On Your Page

hello everyone this is Viren Baid and
welcome back to another Facebook marketing tutorial, In this tutorial I’m
going to show you how to set up a shop section on your Facebook page which can
connect to the checkout page on your website or which can get your users to
chat with you on the messenger about the product on your page. So what you can do
is you can set up a virtual shop on Facebook for each of the products that
you are trying to sell. The users can see details of each of the products that you
sell like description, images, and you can add links to checkout on your website or
have a message Now button, which the user can use to chat with you on the page
immediately. The only downside here is that Facebook by itself does not have a
payment gateway so the transaction does not really take place on Facebook. It is
still an amazing way to let your fans discover the products that you’re
selling on Facebook itself. To give you an idea of how it really looks like, I am
going to show you the Facebook page called super bites. It’s a food and
beverage company based out of India and they sell a lot of healthy foods as you
can see from the cover picture. Now you will see that this page has something
called the shop section here and if I go into it these are the products that they sell energy bar category, flaxseed, granola
and nuts and I can click on any products and I can see the images of the product,
I can read the product details, I can see the price. I can message them about
the product and start a conversation with the page. You can see the text is
already prefilled with, “Hello I’m interested in this product of yours” or I
could also just check out on their website. There you go I have directly
reached a checkout page. So I’m going to show you how to set this up for your
page and we will begin by going into settings, edit page. You’re gonna you have
to add another tab to your page which is called shop. So click on add a tab. There
are these kinds of stabs that you can add called events, notes, offers, services.
So I’m going to add shop. There you go, the shop is added I can change its position
on the page. I can decide where I want to show it on the page right now or not and
here’s a URL to my shop. Let’s save this go back to our page. As you can see
the shop tab has appeared here and if I click on shop you will first has to
agree to the merchants terms and policies of Facebook. You could go ahead
and read the policies if you want by clicking on the link here. You have two
options here message to buy or checkout on another website. You can select
either one and what currency will you use, so for now let’s select Indian rupee. There you go, my shop section is now set
up. I can start adding products now. So let’s say I want to add a product. To
add every product, you need to add photos, videos, please read the photo
guidelines that Facebook has. You can name your product, the price, whether it’s a sale price or not. So you can enter the sale price as well. Add the
description. There’s something called featured products. These products will
actually appear on your on the top of your page and whether you want to share
this product right now or not. So that’s how you can create your product on
Facebook. Let me just delete the page once again
so that I can now set it up with a checkout link. Lets agree to the policies
again and this time I’m going to choose checkout on another website. Again Indian rupees. My shop is set up again. Add product, and here you’re going to have to
add the checkout URL for your product. That’s the only difference here,
otherwise everything else is exactly the same. What these guys have done is
they’ve actually used a third party to set this up called Shopify. You can go to
Shopify.in and there’s something called Facebook shop. You can set it up
from here. They offer you a free trial for 14 days so you can use that. There’s
another page here called Zopky. They are into international travel. So as you
can see their shop is here on the page and these are the featured products that
they have right now. So the featured products show up here and if you click
on see all you will see all of their products. So they are trying to sell
international holiday packages and these are all the features products for
their shop and the rest of the listings are here. These are all their product so
if you click on any product again you can see all the images of the product,
there are product details and you can message the page about the product well.
That’s it for this tutorial. Please go ahead and set up your own shop on
Facebook. It’s a brilliant way to get people to buy products from you right
through Facebook. If you’re a small and medium size business, it is very tough to
get audience to come to your website and make a purchase, so why not try and sell
your products on Facebook itself. It’s a great way I really recommend you to try
it. I hope you like this tutorial and if you
did please like and subscribe to my channel. In case you have a friend who’s
trying to set up their business or doing business from home, please do share this
video with them so that they know that they can also sell their products on
Facebook. Thank you and have a great day.


OneClick Community

Jan 1, 2018, 5:24 am Reply

Thanks for the help! 😀

Katerina Fondi

Feb 2, 2018, 4:22 pm Reply

Hi, if i simply want to give price/info/ pics but the people actually need to COME to the physical store, – meaning i dont want to actually sell online, would you reccomend that? is that possible?


Feb 2, 2018, 2:02 am Reply

Its free to do that? And Legal to sell secondhand stuff on there??


Feb 2, 2018, 6:13 pm Reply


Fatai Oluwapelumi

Mar 3, 2018, 11:48 pm Reply

just on point
love it


Mar 3, 2018, 12:05 am Reply

Hi, whenever I try to set up a shop I get ask my information and currency i’m using. Then I get ask to choose between have my clients pay with stripe or using another website. But I don’t get the message to buy option. I tried asking Facebook for help and they didn’t help, looked on google for answers that might help me and nothing. Can you help me?


Mar 3, 2018, 2:22 pm Reply

Thank you for making this step by step video. Incredibly helpful and informative!

Lee A

Mar 3, 2018, 5:45 pm Reply

nice video thank you

Amey Risbud

Mar 3, 2018, 5:06 am Reply

Hi, Viren,
It was very informative video. I just have started selling online with my first product. So would it be okay if I create page just for single product ? Or should I add couple of products to my portfolio and then I should proceed with this?
Please advise, thanks for the video again.

Yousra ELSawi

Mar 3, 2018, 5:42 pm Reply

Thank you for this video! Your videos, in general, are awesome. I have a couple of questions, could I use the Facebook shop with digital products or only physical products? And another thing is can I link the "buy now" button to my PayPal instead of a website? Thank you 🙂

Nicole -Nikoleta- Koutsompou

Apr 4, 2018, 7:05 am Reply

Hello. I have a few questions I can not find anywhere answers.

I want to open a Facebook page and sell it handmade. For starters, jewelry with beads.

But I want to know. Do I have to declare it to the tax office? what i need … For the beginning I will not even make simple ads I will upload some post with the product I have available, I will put a price, and for the beginning I will show the page to my friends.

Quote Life

Apr 4, 2018, 3:31 am Reply

This video really means a lot to me. I have been trying to figure out how to add a shop to my store since 7:30 this morning. It is now 10:27 p.m. Can you imagine my level of frustration??? I wanted to cry. I watched countless youtube videos, searched google over and over, read blogs and none of them helped. Most of them talked about uploading data feed file through microsoft excel or something like that. Tried it all. Nothing worked. This video was simple and easy and my products are now showing up in my facebook shop. I now know the value of patience. Thank You!

Kareen Bulawit

Apr 4, 2018, 2:18 am Reply

Thank u.it helps a lot

Brahmaputra Chakraborty

May 5, 2018, 8:17 pm Reply

Thank You bhai! You are so helpfull!


May 5, 2018, 10:42 pm Reply

I cannot add products to my Facebook page. i had been been trying to sync collections from my shopify and from shopifys end it went through then nothing on facebooks end, so i decided to just try and upload them manually and there is NO ADD PRODUCT BUTTON anywhere&wherever i go.
ive tried changing my template and created a Facebook business manager acct., completely deleted the page and started from scratch. still nothing.
regardless of shopify – no options to add product on Facebook.
help please?

Mohammed Naveedullah Sharief

May 5, 2018, 8:33 pm Reply


The Russian Warrior

May 5, 2018, 4:54 pm Reply

until 3:05 everything was similar to my page, after that facebook didn't ask me to agree to terms and there no way I get that blue botton to add products. HELP Please

K V Bharath Kumar Reddy

May 5, 2018, 6:48 pm Reply

Hey Thanks for the tutorial. That's a very nice video.
Can I get Instagram ads or pics to my FB store page ?

Tinu Josmon

May 5, 2018, 9:57 am Reply

is it necessary to register the company name.. say I have a grocery shop open on Facebook. I have named it as freshgroceryonlinestore. do i need to Register the name with the govt to start selling

Ramune Glass

Jun 6, 2018, 1:36 am Reply

thank you very much! i needed to know how to add the link for paypal

tato dadu

Jun 6, 2018, 8:09 am Reply

where is link?


Jun 6, 2018, 4:16 pm Reply

Very useful tutorial.Never saw a similar one before in Youtube.Thanks a lot.


Jun 6, 2018, 7:20 am Reply

I have joined Shopify, hope things work out well

NSD Bintsaga

Jun 6, 2018, 11:53 am Reply

Hi, just want to know if there´s some payment or penalty to make if we are to make this page or post prduct on facebook directly?

Eduardo Cardoso

Jun 6, 2018, 9:26 pm Reply

this helped a lot! One question if you have time or anyone does, how do you get facebook to approve your item if it was been rejected? Im selling a pdf that got rejected, and a pre workout supplement powder. Thanks Viren!

Khushboo Sharma

Jun 6, 2018, 7:39 am Reply

Viren thanks for the video, I have already set my shop but I am not able to set my shop on other platforms. Please help.

Ahmad Chaudhry

Jul 7, 2018, 8:43 pm Reply

Please Guide whenever I tried to shop any products It gives $ Currency I want to change how????????????????????????????????????????

Chan Myae Nyein

Jul 7, 2018, 3:11 am Reply

That is really helpful. Thank you

Dale Van Den Heuvel

Jul 7, 2018, 1:48 pm Reply

I would love to be able to have a store where I can directly sell from Facebook, but I choose that selection the form is completely graded out, after filling the form out it will not allow me to submit the form, so another words I have to cancel which means I can't set up the store, it is funny being in Canada that I cannot make this choice of selling directly from my Business Facebook page.

Israr Uddin

Jul 7, 2018, 6:43 pm Reply

Nice video.

Sara Shah

Jul 7, 2018, 6:18 am Reply

good . will you tell me how I connected my facebook shop to Shopify? thanks

Zee Raja

Jul 7, 2018, 11:45 am Reply

lun py char

palak jain

Jul 7, 2018, 6:54 pm Reply

Sir I don't have edit page option. Pls guide me

Learn New Information

Jul 7, 2018, 7:22 pm Reply

nice sir

Aaliyah Byrd

Aug 8, 2018, 2:31 pm Reply

Help please !
Im trying to add products to my business page shop. I know it should be a Checkout URL field where I can put a link to the product from my website. But when I try to add a product that field isnt there. I see a section about inventory and then a section on shipping that’s it….. I’ve tried to delete the shop tab. Still doesn’t work

Courtney Frazer

Aug 8, 2018, 6:25 am Reply

Thank you! I tried integrating a print on demand site, but I couldn't get it to work. I had already created a shop previously before, but I don't think I chose to check out on another website. I didn't know how to redo it, but this video showed me I can delete my shop and start over!

bella tao

Sep 9, 2018, 9:27 am Reply

How to complete payment on facebook, no need to jump

khizer choudary

Sep 9, 2018, 9:16 am Reply

awersome video Always be happy

Janis Schulz

Sep 9, 2018, 6:55 pm Reply

thanx ))))

Kalpana Raja

Oct 10, 2018, 5:08 pm Reply

Hi I do not have a "edit page" option on my page? How do i edit it?

Hoai Phuong

Oct 10, 2018, 6:31 am Reply

Thank you!

aliya jamil

Oct 10, 2018, 1:38 pm Reply

how can I get checkout link from my website?

amanda malley

Oct 10, 2018, 11:57 am Reply

How do I change the checkout option as I originally put message me but want it to check out on other website? I don’t want to delete the shop as I’ll loose everything I have on there

Dr. Carolyn J. Booker

Oct 10, 2018, 12:08 pm Reply

My shop setting is setup to checkout on Facebook. I want my shop setting to be checkout on another website. How do I change feature setup.I do not have Edit Page Option, instead I have Templates and Tabs Options. My Shop button insists I setup page to sell directly from Facebook. Help!

Rebecca Chang

Nov 11, 2018, 5:29 pm Reply

Hi, I do not have EDIT option on my settings……. Please enlighten me why?

Steve Granados

Nov 11, 2018, 8:30 pm Reply

Facebook is not allowing me to sell on my website as an option. I think they changed it. Now they want to for me to sell directly on Facebook

Anna Lawler

Nov 11, 2018, 7:01 pm Reply

Can anyone help, I have set up a Facebook shop and beside each product it says sold out. How do I turn this off as they’re not sold out.

Just Ring

Nov 11, 2018, 4:11 am Reply

Why can't we add a Shop on Facebook in Australia?

Diamond Maker

Nov 11, 2018, 3:14 am Reply

Facebook is not allowing me to make different collections on page to seperate my products. I get an edit that says duplicate collection exist. No matter what I input this is what I get. Any suggestions?

Ada Unveiled

Dec 12, 2018, 1:33 pm Reply

Mine doesn't give me the option for WEBSITE CHECKOUT, please help me. Has anyone figured this out.

Kritika Batra

Dec 12, 2018, 6:18 am Reply

Sir how people join the page and also they can sell their own product on my page with my permission

cricket freak

Dec 12, 2018, 1:52 pm Reply

how to add website url on my fb page

manal es

Jan 1, 2019, 2:12 pm Reply

i can t see the product on my home page why ?

APEX Ideas For Good Life

Jan 1, 2019, 9:47 am Reply

very good???????


Jan 1, 2019, 3:14 am Reply

Thanks! Straight to the point and just enough detail for get going.

Julie Clark

Jan 1, 2019, 7:12 pm Reply

Great video!! How to change checkout method from ‘message to buy’ to ‘check out on another website ‘ without delete existing shop page? Many thanks

Mike Gluck

Jan 1, 2019, 4:48 pm Reply

Thanks…FB has changed a little but the shop is still their…awsome video…thanks Viren

Entertainment Land

Jan 1, 2019, 1:34 pm Reply

this option is not available now so what to do now


Jan 1, 2019, 3:38 am Reply

Sir I opened shop but when customer want to message me from product page then it shows
"Sorry , the post you're sharing couldn't be loaded . It may have been recently deleted".
And when I message from my page then it works

Amani Bizimana

Jan 1, 2019, 4:25 pm Reply

Thank you!

masiullah hamdam

Feb 2, 2019, 2:51 pm Reply

asalam o alikom man, tnx alot from your vidoe, myself Masiullah Hamdam from Afghanistan, we have a famliy business of cloths exporting cloths from india, now i as the youngest man in family want to start online shopping in Afghanistan, would you kindly be in touch whit me in my gmail ([email protected]), we surely need your help, tnx alot man wish you best and hopping more from you.

bruno martins

Feb 2, 2019, 11:31 pm Reply

Do you know how to add " checkout to other website" after you create the shop already?

Raju Tolani

Feb 2, 2019, 7:07 pm Reply

i want to mak e my own website on line website how can i do it

Ritchie Roy

Feb 2, 2019, 10:04 am Reply

I have created one for myself with MESSAGE option to buy.

Now, I have a payment gateway link. I just wanted to make a change removing MESSAGE option and adding CHECKOUT link.

You have deleted and reversed re created the shop.

Can't we update the option without deleting???

Megan Good

Feb 2, 2019, 4:34 am Reply

How do I switch from message to link when selling item? I deleted my shop items & it still will not allow me to change~~the window does not pop up to give me a choice?‍♀️

Vikesh bisht

Mar 3, 2019, 2:14 am Reply

My shop product showing out of stock or sold out .. please assist to edit sold out option

Anayet Android

Mar 3, 2019, 8:47 am Reply

how to add category in shop ??

Gullybaba Kids

Mar 3, 2019, 9:05 am Reply

Thanx a lot Really helpful video

Harsha K P

Mar 3, 2019, 11:46 am Reply

In my shop all products are sold out status

Harsha K P

Mar 3, 2019, 11:46 am Reply

Plz tell me what is the reason

Moen uddin

Mar 3, 2019, 6:29 pm Reply

How to show video tab show first on Facebook page when visitors see my page. Please help

Eng.Mohamed Farrag

Mar 3, 2019, 5:34 am Reply

Brother iam using cs cart and i have in cs cart over 100 items there is any way help to make shop in facebook without make manually insert to all product one by one ?

Stella Dee Stylist

Mar 3, 2019, 1:53 pm Reply

How can you add multiple items to a ? cart

Ashley Adam

Mar 3, 2019, 2:15 am Reply

How cut your company name please video about that do a video

Ashley Adam

Mar 3, 2019, 2:19 am Reply

Without your company

Gen Bendanillo

Apr 4, 2019, 10:35 am Reply

Thank you so much!! This really helps!

damir lebinec

Apr 4, 2019, 10:01 am Reply

how to change valute in my shop?there is dolar but i want to use euro


Apr 4, 2019, 11:11 am Reply

Thank you for the expalnation.Are you a proffessional in IT? I need help in my facebook business page.I am working as an Affiliate.

meenakshi gupta

Apr 4, 2019, 10:46 am Reply

Thank you

richard evans

Apr 4, 2019, 4:14 pm Reply

dont have that anymore

Virtual wave

May 5, 2019, 12:55 am Reply

exactly the same one video tutorial i was looking for on you tube ,,, thanks bro,

sazzad khan

May 5, 2019, 3:09 pm Reply

How to change currency

Shruti Shrikant

Jun 6, 2019, 1:01 am Reply

I am unable to see the tab " checkout on website" next to my product listing on the page. There is just option available which is " Message". Can you please help. My page name is " Mysore Concerns"

Bearded Dragon Owners

Jun 6, 2019, 7:39 am Reply

When I click on the shop tab, I don't get the option "message to buy" or "check out on another website". Instead, I get a bunch of stuff that Facebook wants me to fill out like shipping, tax info, bank account number, etc.

Geraldine ‘F

Jun 6, 2019, 7:31 pm Reply

doesnt work on mine


Jul 7, 2019, 8:20 pm Reply

Can anyone tell me why the item I listed says SOLD OUT below the picture and how I can change it?

Mariela T

Jul 7, 2019, 11:27 pm Reply

Thank you
It helped a lot xxx

Kc Lubna

Jul 7, 2019, 7:25 am Reply

very usefull

Atish More

Jul 7, 2019, 11:50 am Reply

can i set checkout without any website?????? mail me ([email protected])

Naseem Razali

Jul 7, 2019, 4:02 pm Reply

Is it free ?

Samuel Leong SL BUILDERS

Aug 8, 2019, 3:40 am Reply

hi Viren, there is no response when i click on the 'save' button after filing up the details in the "add products" page. would you have any idea why is this so? thanks alot

Levi Chayo

Aug 8, 2019, 8:22 pm Reply

is it possible to sell items that are made to order and not ready to ship within 5 business days? I have Shopify ..

Md Sonal Siddique

Sep 9, 2019, 10:16 am Reply

I want to change select chekout method massage to buy into chekout on another website
Plz help

vishal karayil

Sep 9, 2019, 2:38 pm Reply

Hi I have to sell my hair care products through Facebook shop. So i create the page and added products(not website link) but i don't know how to setup payment.I have no PayPal account only nationalised bank a/c. Products are currently running in market. Can you help me

Shenille Taylor

Sep 9, 2019, 12:43 am Reply

do you have to have a certain amount of followers to have this option? When I do what you say it doesn't give me the option check out on other website. It wants me to use strip merchant account.

Dhara The Earth

Sep 9, 2019, 8:36 am Reply

i am trying to add shop and connecting it to website but its not taking the URL of products and Website.. showing error message

Victor Reteghi

Sep 9, 2019, 7:30 am Reply

very nice viren, thank you for sharing this information with us

Rayan Toys for Kids

Sep 9, 2019, 11:09 am Reply

Thank you for this video

vumpirekizz croix

Sep 9, 2019, 7:51 am Reply

About this so where exactly can I track customers shipping info?

Sikwe 2scarter

Sep 9, 2019, 1:59 pm Reply

Thanks buddy!

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