| by Kenneth Chase | 100 comments

How to Shop at a Russian Supermarket | Lost in the Supermarket | Epicurious

– It’s a frozen, whole pig. (laughs) Russia, a place of vibrant culture, mysterious beauty, and mayonnaise; so much mayonnaise. I’m Adina Steiman from Epicurious and I’ve come to Net Cost
Market in Bensonhurst, Brooklyn; one of the chain of Russian supermarkets across New York and Pennsylvania, to learn more about the food
of my family’s heritage, and there’s no better way to explore it, aside from booking a trip to Moscow, than Net Cost’s mile
long double wide buffet. It’s time to get lost in the supermarket. What I love about this
is that the Russians will literally pickle anything. In addition to pickles,
you also have whole pears that they’ve pickled. I don’t know why they’ve pickled them. Apples, pickled green
tomatoes, pickled watermelon. I’ve never had pickled pear before. It’s definitely very firm. Wow, I expected it to just
be tangy from vinegar, but it’s actually like a little garlicky. It has like a sweet, sour note to it that’s really delicious. Now we’re getting into some
serious carnivorous territory. I’m looking for chicken cutlets. Here, it says “cutlets baby”. I’m very charmed by that. I’m going to try some “cutlets baby”. It’s a good baby cutlet. This is like busting
out with chicken liver. I don’t know about any other supermarket that has entire whole
coils of blood sausage. This is one of my favorite things. It’s actually called
Herring in a Winter Coat. In Russia, you wear a lot of layers, so here, you have layers. Herring, grated beets, carrots, there’s definitely
a ton of mayonnaise in here, pickles, probably some canned peas, all in this kind of gorgeous stack. These are two kinds of Kholodets Which my grandmother sometimes makes, but I have, so far in
my life, avoided eating. I’m going to take this really small piece. This is little bits of chicken with this delightfully firm layer of gelatin on top. (chuckles) It is good. It is very flavorful, very garlicky. I’m sure it’s something
that really grows on you, and soon you just can’t
stop eating Kholodets. If I want to graduate from
merely tasting Russian food to actually cooking it, I need to break free of
the buffet motherland. I need to explore the
ingredients themselves. I need to venture further into
the other aisles of Net Cost. You can always tell how much
one culture loves something by how many options it
provides of that thing in its supermarket. Russian people really
love cured meat products. It just keeps on going. There’s cured pork, there’s like all these
loose sausages over here. Over there, is like a
whole other meat section. Here, they have all of
these house-smoked options. Could I get a slice of the veal roll? It has this delightful coil
of crushed black pepper, and I’m going to guess,
garlic in there too. Way more flavorful than
your average smoked ham. It’s really good. He looks so peaceful. Wow, this is actually pretty heavy. This is a frozen, whole pig. Full grown beef tongue is large and yeah. Cute quails all in a row. I’m not going to pick up that rabbit, but there’s rabbit. So, another thing that’s very common is to give gifts of chocolate. This chocolate aisle isn’t just here. It continues like all
the way down this aisle, all boxed chocolates. Historical themes here too. 1924, the Russian Troika. Who could forget? Now you can remember it
while eating chocolate. This pretty much looks like
a normal produce aisle. You have your berries,
your citrus, your apples, but I think the part of
it that’s most unique is the root vegetable section. A lot of times it’ll
be hard to find things like celery root, black radish, really enormous parsnips. Over here, is barrels of food. Two words, sour cream. This is all sour cream. Easily a dozen different varieties. I like the boldness of this. Amish Style high fat sour cream. All these are like
regular fat or high fat. All that high fat sour cream is delicious on this wide selection
of frozen dumplings. Frozen fruit section in
an ordinary supermarket, not super exciting, but
I get very excited here, because they have really unusual things like frozen red currents,
black currents too, sea buckthorn is a really
unusual tart citrusy berry that’s kind of trendy nowadays, but it’s impossible to
find fresh or frozen. Like I’ve literally never seen it anywhere except at Net Cost. Like a shot of vodka and
a bite of pickled herring, Net Cost is a one two
punch of the familiar and the strangely exotic. Armed with leaking takeout boxes
and way too much buckwheat, I’m ready to do even more
eating and cooking at home. Just don’t ask me to eat another
bit of gelatinous chicken.


Evellyn Lichnov

Jan 1, 2019, 9:16 pm Reply

… :/ not really happy with this

Yelena Malinovskaya

Jan 1, 2019, 5:12 am Reply

not american dirty stinky shops
Russia the Best

Bob Marshall

Jan 1, 2019, 10:32 am Reply

It would be much better not to use the word "like" every ten seconds! This silly American teenager 'trendy speak' makes you look as though you are poorly educated!

High school Hottie

Jan 1, 2019, 10:32 pm Reply

great infomercial ! *And I'd come there for sure: looks delicious! thank you

George Semel

Jan 1, 2019, 11:19 pm Reply

Well if you look how Russia is laid out, they live much further North that we do, so it stands to reason that they would eat more fat. Most of that stuff I am acquainted with since there was a lot of Russian Polish Ukrainians and Jews were I grew up in CT. Now the town has 5 Chinese Resturants, and the Deli has long gone. Pickling is a way of preserving things along with canning, my grandmother and mom would spend most of August and September doing that. One of my Uncles would grow so much produce that what he didn't sell on his stand, ended up being wasted. My mom would put so much stuff up that outside of things like flour salt, pepper, milk, cheese, meat and eggs she didn't shop much from July to May! Made everything from scratch. Most don't do such things thou the local market I shop at still carries all the things you need to can. So people must still do it enough to make it would while to stock those items.

Dennis Pfeifer

Jan 1, 2019, 10:57 am Reply

Tyson! Did you see it on the top shelf. Hillary was on the board of directors at Tyson, and Billy had tight connections with Don Tyson. We only see the tip of the ice berg.

Dennis Pfeifer

Jan 1, 2019, 10:59 am Reply

This promo was probably shot in NYC in a Russian section of the city.

Dennis Pfeifer

Jan 1, 2019, 11:01 am Reply

Oh, I watched up to .28 seconds, and I was right, it's not really Russia. That's enough for me, outta here.

road trip

Jan 1, 2019, 10:37 pm Reply

I loved the netcost in bustleton Philadelphia last year. Picnic lunch at park before flight home.

Douglas Herr

Jan 1, 2019, 3:40 am Reply

It's not said Moscow, it's said Mosko


Jan 1, 2019, 8:22 pm Reply

Show cheburek and pelmeni debil


Jan 1, 2019, 4:44 am Reply

The fact that she is eating on the buffet bothers me so much.

churbles furbles

Jan 1, 2019, 10:49 am Reply

Would be interesting to visit, on the west coast there just aren't any, we just have asian marts.


Jan 1, 2019, 1:50 am Reply

your surname doesn't sound Slavic and you don't look Slavic.. you look jewish and your surname is jewish

Yul Kitty

Jan 1, 2019, 2:31 pm Reply

This looks nothing like the average Russian supermarket. First of all, its not "Пятёрочка".

Moonie The Pretty Giant

Jan 1, 2019, 12:42 pm Reply

Love russian food. I frequently make buckwheat kasha, piroshki, pelmeni and borscht. They are wonderful comfort food. Love, love…


Feb 2, 2019, 3:28 am Reply

Canned peas in shuba ???

Kseniya Ryazanceva

Feb 2, 2019, 9:18 am Reply

No one more it the best example to shop try cook tasty and all of be there right managment store .it a Moscow city buy you welcome tourists!

Александра Степаненко

Feb 2, 2019, 10:02 am Reply

Come on ! We aren't pickling watermelon nor pears wtf come to Russia and u will seeeeeee

Carolina Oleynik

Feb 2, 2019, 1:22 am Reply

Net cost is my favorite store

Hf Fd

Feb 2, 2019, 8:56 am Reply

Very tasty food I want a little bit pl.

Wasu Koysiripong

Feb 2, 2019, 11:27 am Reply

Why are the currency dollar and many labels in English?

Дмитрий Берт

Feb 2, 2019, 8:06 pm Reply

And where is Olivier, the best salad in the world? We also love stuffed cabbage, dumplings and pancakes, of course. Honey, we also like honey…)))

Sarah Strong

Feb 2, 2019, 2:07 am Reply

They had to pickle things to survive the long winters.

Batman G-s

Feb 2, 2019, 10:13 am Reply

маринованые арбузы, яблоки и груши?
я походу не в России живу

Татьяна Мягкова

Feb 2, 2019, 7:05 pm Reply

Овца,это селедка под шубой" herring under a fur coat"

Douglas Herr

Feb 2, 2019, 11:34 pm Reply

Not Mos-cow, it's Mos-ko

Douglas Herr

Feb 2, 2019, 11:35 pm Reply

I love hering in a winter coat. ?

Ch L

Feb 2, 2019, 4:08 am Reply

the lady looks really cute and sexappeal 🙂
I really enjoyed watching her devouring all that stuff

Erno d’Vries

Feb 2, 2019, 11:22 pm Reply

You have made a vid about a russian supermarket in the US? What exactly was your point? Surely you realise this is as authentic as shopping for pork in Saudi Arabia?


Feb 2, 2019, 9:44 am Reply

Говно ваша Америка.

Cal Ripson

Feb 2, 2019, 12:50 am Reply

So Ms. Steiman's relatives own Net Cost ?

Diana S

Mar 3, 2019, 5:58 pm Reply

Как это она ела, не заплативши? Это же неприлично.

Thom Perkins

Mar 3, 2019, 4:34 pm Reply

Unsanitary eating at the serving line, don't you think???


Mar 3, 2019, 4:59 pm Reply

Cool supermarket. Boring name though.

Cocoa Puff

Mar 3, 2019, 8:13 am Reply


Vlk Etto

Mar 3, 2019, 8:34 pm Reply

She looks Russian, so fits into communist Russia well.

Three Two

Mar 3, 2019, 12:17 am Reply

I Bet you will Not find such an amazing Supermarket in whole russia

Fabian Tarantino

Mar 3, 2019, 4:05 pm Reply

I like Russians, and Russians like me.

Willow Moonlight

Mar 3, 2019, 6:06 pm Reply

Great video! I love that YouTube exists for this reason, you can see so many things.


Mar 3, 2019, 12:47 am Reply

In the traditional sense, pickling was essential to rural life in Russia.  With the exception of potatoes, almost any kind of fresh fruit or vegetable needs to be pickled to keep over the long Winter months.  Most of it is quite good, and surprisingly healthy.  Potatoes keep well buried below ground in dry straw.

Александр Конышев

Mar 3, 2019, 6:26 am Reply

look at the store of Russian cuisine Dobryanka in Novosibirsk


Mar 3, 2019, 9:32 pm Reply



Mar 3, 2019, 7:38 am Reply

I think she's kinda cute!

Paul Deland

Mar 3, 2019, 4:03 pm Reply

Too bad you missed the caviar & smoked fish section. That's the best stuff.

Xuelin (Nick) Cui

Mar 3, 2019, 3:59 am Reply

They look so good.

Myron Hewski

Mar 3, 2019, 11:09 pm Reply

Oddly aroused by her funny mouth

ark g

Mar 3, 2019, 11:42 pm Reply

Screw russki federassky


Mar 3, 2019, 11:55 pm Reply

Things really have changed there. I was in USSR years ago and the only thing I found in a supermarket was a hunk of mouldy cheese. AND I got screamed at because I didn't have a basket to put it in, lol. Communism stank to high heaven and thank God it ended.

Khans Kitchen

Mar 3, 2019, 8:57 pm Reply

Very nice I m ur new subscriber

Daria Kalyanova

Mar 3, 2019, 4:11 am Reply

Brooklyn ?

Rob Figaro

Mar 3, 2019, 8:06 am Reply

Why would you go to Bensonhurst and not Brighton Beach for authentic Russian food? Brighton is like living in Moscow. Damn those Russians can drink.


Mar 3, 2019, 3:59 pm Reply

Which location did you film in? Because when I tried to make a similar video for my channel at my local store, they yelled at me as soon as I walked in and followed me around to make sure I didn't take my camera back out…

Chelsea Divel

Mar 3, 2019, 7:39 pm Reply

When she walked in front of that lady in the chocolate isle without saying excuse me, made me wanna punch her in the face.

Zlobny Gopnik

Mar 3, 2019, 5:36 pm Reply

Sour cream regular and high fat only? Well, made is USA definitely. It must be percentage, and it must be at least six options!!!

Havva Hilal

Mar 3, 2019, 3:26 am Reply

* not Russian just making a hypothesis lmao* I think they pickle everything because of the cold maybe food lasts longer like that ? Idk but I think Russian culture and the language is very cool

Edwardo Hambel

Mar 3, 2019, 1:18 am Reply

This is the kind of store you take for granted in a place like Brooklyn. Middle America doesn't have access to Russian supermarkets. Maybe Asian markets and if we're really lucky, maybe an international market with about 10 square feet of quasi -Russian food. But no dedicated Russian market to be found. Interesting video though and that food bar has me jealous.

Ellina Sinay

Mar 3, 2019, 5:16 am Reply

She picks up the pig but not the freaking rabbit

Александр Тупович ,аз сьм

Mar 3, 2019, 9:13 am Reply

Ниче пышечка,я б покормил ее гречкой!


Mar 3, 2019, 9:54 am Reply

thank you for you post! Excellent

Glenda Hawkins

Mar 3, 2019, 3:38 am Reply

Where was that store???

Yuri Balobin

Mar 3, 2019, 5:06 pm Reply

And in Russia, low wages … 80% of the population, for the new year, 1 caviar buys red caviar 200 grams a year! For the same money as in America $ 29.99 1 kilogram! With a salary of about $ 200 in Russians! You know this and are also happy for us Russians! Salary in the US from $ 800 per month!Americans love our natural food because it is cheap … there in the USA! And in Russia it is expensive!

William Zhao

Mar 3, 2019, 10:24 pm Reply

I like the dried fish with the sailor.

R Maldonado

Mar 3, 2019, 6:04 am Reply

Was the pig making jokes ?

marian smith

Mar 3, 2019, 9:02 pm Reply

It is so cold there. The growing season is short for many things. It wasn't long ago, so many people were very poor and they know how to preserve and make use of everything they have. But honestly, a lot of that looked really … not delightful. But, I don't eat a lot of meat. I know my own family preserved, pickled and ate off the land too. It is a way to survive in harsh climates. Russians are amazing people.


Mar 3, 2019, 11:41 am Reply

At no point in this video did you teach people how to shop at a Russian super market.

Roman Corey

Apr 4, 2019, 5:19 am Reply

1. Make list.
2 Leave for store.
3. Arrive at store.
4. Grab cart.
5. Put.
6. Pay.
7. Return Cart.
8. Leave store
9. Arrive home.
10. Put groceries away

Alex Pavlov

Apr 4, 2019, 12:22 am Reply

How to shop in Russia step one find something that is not vodka step two get the potatos

Little BIT of Everything

Apr 4, 2019, 1:49 pm Reply

Omg! I miss all that food! Wish we had that heaven store here in Orlando!

Bianca Hotca

Apr 4, 2019, 6:52 am Reply

but she's not russian, she's jewish, well ok, they have some of that countries dna

peachie yohgort

Apr 4, 2019, 9:56 am Reply

I may not be russian, but somethint seems off about the food.


Apr 4, 2019, 1:05 pm Reply

at 3:08, did I hear her asking for a slice of "beef" in Chinese?


Apr 4, 2019, 9:40 pm Reply

Koreans are some of the largest users of pickled and fermented food in the world. Medical research shows that this is the reason why they have the largest incidence of stomach cancer anywhere. Pickling was used in olden times since there were no fridges and steady supply of fresh food, especially in winter. Pickled cabbage, cukes, and other veggies were a good source of vitamin C during the winter months.

Listening to some Russians talk, you'd think they believe pickled food is better and healthier than fresh. Of course, they're just being chauvinists and local patriots about stuff they're used to eating in mother Russia. I've traveled all across the globe, and Russian cuisine is some of the least flavorful in the world.

Deborah O.

Apr 4, 2019, 2:52 am Reply

This store used to be a big gym and a garage the bought both and gutted renovated it
There's a bunch of Net Coasts in Brooklyn
Ones in Coney Island Neptune Ave


Apr 4, 2019, 8:18 am Reply

First of all I am from Russia and where are the sunflower seeds where is the aisle for kvas and most important of all Russia is has really tasty foods compared to most peoples and the food is healthy too soooo come visit Russia with a translater tho not alone.


Apr 4, 2019, 10:06 am Reply

How to shop there
1. Buy vodka
2. Leave


Apr 4, 2019, 8:50 am Reply

She looks like a Caucasian version of Rie from buzzfeed.

Юлия Ван-Чжан-Шань

Apr 4, 2019, 12:31 pm Reply

Ok, holodezh as it goes, doesn’t made from chicken and jello, it made from beef bones with a little bit meat on them and spices, you can add chicken or pig ears to it but I personally like it when it mostly viyshka (stock), so basically boiling beef bones for 10 hours making stock turn into jello when cooled. Bones of course taken out. It’s made on New Years Eve holidays basically because it’s colder than Winterfell here and its actually quite nutritious. And in times when it was invented you couldn’t just waste those big bones that you can’t make soup with because there is not much meat on them.


Apr 4, 2019, 9:13 pm Reply

I shall admit the store looks pretty decent and has a nice selection of things you can actually get in a typical Rusiian supermarket . I would even say that meats and cold cuts from the video look more appetizing.

Лола Лола

Apr 4, 2019, 10:04 am Reply

Ruuuusssssiiiiaaaaa ❤️❤️❤️

Cora The Explorer

Apr 4, 2019, 4:16 pm Reply

Hmmm cluck bait, I thought your actually in russia

President Donald J Trump

Apr 4, 2019, 9:31 pm Reply

No Russian collusion there. Disappointing.


May 5, 2019, 7:34 pm Reply

Russia. If you are a vegan, you're out of luck.

Secluded Misanthrope

May 5, 2019, 9:26 pm Reply

Mayonnaise is a big thing in Russian cuisine? Like is it used the same way mayonnaise is used in American cuisine? When it's brought up in the video, it sounds special, but in America it's not at all. I know Caviar is incredible but mayonnaise is just something you slap on a ham sandwich…


May 5, 2019, 8:39 pm Reply

Russians don’t have nearly those options. That’s the nyc version.


May 5, 2019, 8:40 pm Reply

Russia has one of the highest rates of death from heart disease in the world and now you know why- meat, saturated fat, eggs in the mayo. Utter garbage. You’re overweight and this sort of food will make you obese.

Heart attacks and cancer are not random. Food has a huge causative role in those diseases.

I LOVE Bashar al-Assad

May 5, 2019, 6:25 pm Reply

Wooooooooooow ? ?


May 5, 2019, 1:01 am Reply

im from Russia and its not all about mayo Russia loves potatoes and most of this food I don't think is from Russia soooo ya


Jun 6, 2019, 2:43 am Reply

Poor animals…. i am russian & i do not eat meat now

Julia P

Jun 6, 2019, 3:08 am Reply



Jun 6, 2019, 1:26 pm Reply

So many people complaining that she doesn't know why people would pickle things, pretty sure you've misunderstood. She was unsure why they had pickled pears, and watermelon, a thing the rest of the world probably are wondering too, since it sounds weird to pickle fruit. She's probably of Russian heritage, but from a family that has never pickled fruits. Just because her Russian is different from you doesn't mean she's not Russian, but she's from somewhere else in Russia than you.
It's a fact that Russia is huge, so food and tastes are so very very varied. Someone from the Murmansk oblast will eat different things to someone from Volgograd. Why? Because they are in different climates, they have different historical and cultural influences.


Jul 7, 2019, 8:50 pm Reply


Cool Cucumber

Jul 7, 2019, 8:32 am Reply

This is such a creative series! I love trying new and different food from all over the world but it's hard to pick which are actually tasty based on packaging..

Warren Butt

Jul 7, 2019, 6:27 am Reply

So she is in America, in a Russian shop, making a video about Russia, that is so bloody stupid ???? go to Russia ???? geezzzz typical American, does not have a clue what is outside America ?????

Alexandra Ferdonova

Jul 7, 2019, 6:40 am Reply

foood tl all people…. russian federation nedd make exportations…..

Nes Clem

Aug 8, 2019, 9:40 am Reply

Shes beautiful , charming and lively vlogger!


Sep 9, 2019, 3:21 am Reply

3:32 المراعي ?

Written in Arabic


Sep 9, 2019, 3:45 pm Reply

stop eating meat. Be a vegetarian.

xlncy kitchen

Sep 9, 2019, 1:32 am Reply

im glad they not selling a real ive whole pig there, in that case things will get nasty

Azula Zheng

Oct 10, 2019, 5:03 am Reply

Every store is just a restaurant to her

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