| by Kenneth Chase | 6 comments

Handmade Shop TRENDS – How to Find and Research Trends – What To Sell on Etsy


If you want to sell your
handmade products successfully, you have to stay on top of trends and
use them to create products and product collections people are more
likely to search for and to buy. So what trends should you
be paying attention to and
how can you research them? In this video, I’m going to share my
best tips and resources, so stay tuned. Hi, I’m Deb, founder of Tizzit.co, a membership community for
makers and handmade shop owners. Not long ago I released a couple of videos
– which I’ll link to below this one – to help you decide what handmade products
to sell for the best chance of success as well as why some sellers are
more successful than others. A lot of it had to do with trends. Then a lot of you asked me to do a video
just about trends so that you could understand how to do the research
yourself. So, here we are! In this video we’ll talk
about what trends matter most. I also have a free PDF that
you can download – the link
is just below this video – where I listed resources and
links to assist in your research. So make sure to download that below. Trends drive the market and if you can
incorporate them in your products and product collections, more people will search for your
products and more people will buy your products. This doesn’t mean that you can’t have
your own style and your own aesthetics, but it does pay off to keep the current
trends in mind when you’re designing your products. So why am I saying that following a
trend doesn’t necessarily mean that you won’t have your own style anymore?
It’s because several trends co-exist. There is never just one
trend at any given time, so you’ll be able to actually pick and
find the trends that work best for your brand and for your style. For example, you might see two very different
trends coexisting – like on one side, metallic textures,
galaxy patterns, glitter, and the nineties revival, and then on the other side
you might see jungle pattern, eco-friendly theme and earthy colors. These two things don’t
really have much in common, but they might be
trending at the same time so you’ll be able to find what works
best for you within the general trends. There are five trends that
you need to pay attention to. Let’s dive into each one of
them. The first is colors: is blue trending? Is burnt orange
trending? Is bright yellow trending? Color trends change every year
and to a degree, every season. If you release seasonal collections, it’s important to know what colors
are going to be trending next season. Second trend is patterns. Patterns are as important as colors and
can be used in prints, illustrations, fabrics that you use and so much more. So you really need to know what kind
of patterns are currently trending. Is it floral pattern, Polka
dots, stripes, or anything else? Number three are textures and materials. It might be things like
velvet coming back, metallic or materials like
vegan leather or cork. Number four is themes. This is more of a broader kind of theme. It could be things like the
nineties revival, jungle theme, eco-friendly theme, things like that.
Number five are characters and animals. Sometimes unicorns are trending,
sometimes pirates are trending, sometimes cats are trending and
you have to keep on top of that. So how do you actually do that? How do you actually research the trends
so that you can use them when you design your products? Here are some tools to help you – and
remember to download your freebie below the video where I’ve listed all of them
and then some so that you can click directly on the links and
get your research started. The first one (and sorry about
that – it’s very obvious, but let’s get it out of the way)
– a simple “color trends 2019”, “wedding trends 2019”, “pattern trends 2020” search on Google
is going to give you a lot of information so I’d recommend you really just start
there. Next up we have Etsy trends, forecasts and trend reports.
They do have two different URLs, which I’ve linked in the PDF below. One is straight up etsy.com/trends and
the other one is actually a part of their blog, but both things are useful
because they go through colors, patterns, themes and everything that’s
trending on the platform at the moment. And yes, this is useful even if you do not sell
on Etsy because it is still great insight into what customers are generally
going to be looking for. Etsy also creates shopping guides,
which are also worth taking a look at. Next is Pantone, and Pantone really sets the tone each
year when it comes to colors by announcing the color of the year. Designers, artists, brands and the entire world really
waits for this information each year to design their products and
collections – and you should too. You don’t need to use this
one color only of course, but I think a couple of items or patterns
using this color is definitely a good idea. At the time I’m
recording this video, 2019, the color of the year is living coral. Pantone also has a separate
part on their website, an entire section called color
intelligence that sums up the color trend highlights. I really recommend you take a look
at this page because it will give you different trends and
different recommendations so
that you can pick what will work best within your
brand and your aesthetics. Moving away from colors and into patterns,
we first have patterncurator.com. They actually sell this research
and this information that they have, so they really do know what
they’re talking about because
designers all over the world are actually purchasing those
market research insights that they have, but you don’t need to purchase their
guides or their subscription to get that information – unless
you want to, of course. By just looking around on
their blog and on their site, you will already have a lot of
ideas of what patterns are trending. We also have patternbank.com
and Pattern Bank actually sells patterns to designers so again, they better know what they’re talking
about and know what trends are coming up because if not, they’re not going
to be successful selling patterns. They do a lot of research and they
actually do it well ahead of time as well. We’re currently in 2019 and they’re
already giving you trends for 2020/2021. That’s really nice when you want to start
being a bit more organized with your collection launches and maybe being at
least six months ahead when you design and create your designs. So
that’s really, really helpful. I’ll put the link in the PDF so you can
just go and check out their blog. Next, and that’s a little weird one because
they kind of are very different to what you’re doing with your handmade shop,
but it’s looking at the bigger retailers. Although you’re not competing
with the bigger retailers, their market and yours are
driven by the same trends. They usually have a trends or inspiration
section on their websites that’s often packed full with ideas. Here for example, we’re looking at the one from Target.com – and again I’ll put the PDF link in the
comments below – and you can browse and see what they have coming up.
Next we have digital publications. Publications like Elle or any
kind of home decor magazine, will often have a trends or an inspiration
section on their website too – well worth your time. For example, here we’re looking at the Elle decor
design trends page and there’s a lot of great insights that you could take
from this. Finally, for illustration, graphic design, stationery and
prints you might want to look at Stationerytrends.com and my favorite
always and forever Creative Market as a great blog on which they
also do trends report. It’s a really great source of information. This should be enough to get you started, but I have listed a few extra links in
the trend research resources PDF that I’m linking below this video, as well as of course to all the links to
the resources I shared with you in this video. So make sure to go and download that
so you can get your research started. And if you like this video, make sure to subscribe so you
don’t miss out on future videos. I release a new one every Tuesday, always with the goal to help you start
and grow a successful handmade shop. As always, don’t be a stranger – let’s take the
conversation in the comments below. I’d love to know what’s your favorite
resource from what I’ve shared today. Let me know, I’m looking forward to
reading your takeaways. Bye guys.

6 Comments

Naila Ahmad

Oct 10, 2019, 1:28 pm Reply

Thank you for so much information.

Ana Sousa

Oct 10, 2019, 1:32 pm Reply

Thanks!

Deborah Engelmajer

Oct 10, 2019, 2:17 pm Reply

Hope you liked this video! What’s your favorite resource from what I’ve shared today?

Kelsey Layne

Oct 10, 2019, 4:25 pm Reply

Really great video!

Jani

Oct 10, 2019, 2:03 pm Reply

I didn't realize that Etsy had their own reports. Thank you for sharing a fantastic list of resources! Super helpful.

annette Y

Oct 10, 2019, 5:06 pm Reply

Thanks!! So much info I didn't know was out there. Lol

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