| by Kenneth Chase | 25 comments

Booking.com: 12 reasons to work with Booking.com (for hoteliers)


So what is Booking.com? What are the benefits? And is it really worth all the commission that you have to pay? In this video I’m going to give you 12 incredible reasons why getting listed on Booking.com is a must for any property worldwide. Plus I’m gonna go into some of the amazing marketing benefits that
you get at standard when you list your
property on Booking.com. Coming up right now. (upbeat music) Hi everyone, it’s Richard
here from MyRatesMagic®, bringing you the best
tips, tools, and strategies to turbo charging your overall
internet sales efficiency and hotel revenue performance. On this channel I do technology videos about technology platforms, yield and revenue management strategies, travel tips, tricks, and much much more. So if you’re new here,
consider subscribing, and hey, don’t forget to check out the description notes and links below at any time during this video. So without further ado, let’s jump into this video. (upbeat music) I think everyone on the planet
has heard about Booking.com, but in case you haven’t,
here’s a little background. Established in 1996 in
Amsterdam as a startup, Booking.com has grown
to one of the largest ecommerce travel platforms on the planet. They offer 1.6 million properties in over 120,000 destinations worldwide. The Booking.com website and mobile apps are available in over
40 different languages. They’ve got more than 15,000 employees and over 200 offices and
over 70 current countries, not currencies, in over
70 current, (laughs) in over 70 countries all around the world. The variety of properties that Booking.com has on their platform is really extraordinary. I mean they have family-owned
bed and breakfasts all the way up to luxury hotel resorts to tree houses and even igloos. I mean you can go on
there and book an igloo. (laughs) It’s amazing. Booking.com is truly a powerhouse when it comes to getting
guests to your property, and it’s an essential part in online internet distribution for hotels. Booking.com is like a
reservation host pipe, get listed, turn on the tap, and watch those reservations flow. It might sound funny but it’s true and I’ve seen it in action. So without further ado, let’s jump into the 12 incredible reasons to get listed on Booking.com today or to contact your markets manager in order to get your listing optimized. Here we go. Number one, extremely
large global audience. Booking.com markets your property to a large global audience and travelers all year round. That’s 24/7 365 continuously. Number two, registration
is free of charge. That’s it, zero, zip. You pay absolutely nothing to get listed. Number three, 24/7 multilingual support. Booking.com have
round-the-clock support teams ready and able to support
you and your guests in up to 40 different languages. Number four, no guest service fees. Booking.com don’t add anything on top of the prices that you load. Unlike some other platforms out there that add service fees and charges which end up increasing the price given to the end client, the prices you set are the prices that are displayed and paid by the guests. Number five, simple how it works method. Open and close your
property whenever you like. There are no locked-in contracts. You control your availability. So you’re empowered to take
advantage of the platform and you’re not locked in in any way. Number six, search engines. Booking.com are masters of white hat search engine optimization and search marketing techniques. They actively promote your property to search engines around the world on a continuous basis. Number seven, maps, that’s Google maps. Once registered with Booking.com, your property automatically shows up on Google Maps searches. Number eight, airlines and flights. Booking.com have some amazing partnerships with some of the world’s
leading airline brands, and they actively promote your properties on a continuous basis to their clients. Number nine, influencers and articles. Booking.com make sure that their brand is always being talked about, meaning more people turn to
Booking.com for accommodation which in turn means more
exposure for your property. Number 10, innovative
marketing and technology. This one is my favorite. It’s awe-inspiring to see how they constantly push boundaries when it comes to marketing
and technology innovation to push conversion for your properties. From email marketing
campaigns to their members, Secret Deals, the Genius program, search engine marketing, search engine optimization, mobile, social media, video, they succeed in getting exposure for all properties
listed on their platform. I mean haven’t you been
browsing on the internet and you’ve clicked on an ad and then you’ve kind of gone to the Booking.com platform, you’ve had a look at a hotel and then you’ve closed it, and then you’ve continued searching along, and all of a sudden you’ve got
these adverts for that hotel following you around
on different websites. Masters at remarketing. Number 11, don’t forget about
the billboard effect people. If you’ve never heard
of the billboard effect, that’s when you’re listed on online travel agent websites such as Booking.com, you’re getting loads and loads of exposure that it’s going to be driving
your direct bookings as well. Some people say the billboard
effect is diminishing but I couldn’t disagree more with that when you look at the level
of marketing and exposure that you’re getting on
platforms like Booking.com and various other OTAs. Let’s face it people, the billboard effect is alive and well. Number 12, conversion orientated platform. If you haven’t heard about A/B testing, it’s the method in which they put, okay, a very simple form of A/B testing would be two different
landing pages let’s say. So they’ll put version
A out, version B out, and they’ll see which ones
are getting the most reaction, which ones are having
an effect on conversion, and then they’ll basically
deploy the one that’s the best. Now in Booking.com’s case they’ve got thousands and thousands and thousands of micro A/B tests running concurrently on various aspects of their
platform all the time. It’s amazing at how they found the balance with overall guest search experience, meaningful search results, and maximizing exposure
for the properties listed. (upbeat music) Thank you for hanging
around up to this point. So here’s an extra benefit when it comes to working with Booking.com, and that is customer services
and technical supports. Customer service team is available in all different languages, technical support teams are the same. I tend to go on about after-sales support when it comes to choosing
technology providers, and Booking.com is exactly the same. And they don’t disappoint, they do customer services and
technical support very well. They are super responsive
and everything can be done either via their extranets
or over the phone. If you’re not listed on Booking.com, I highly recommend that
you get listed today, the process is super easy. Go on to Booking.com, click on the register your
property link at the top or List Your Property at the top, and you can complete
the registration process and you can get started immediately. If you’re already listed
on Booking.com, fantastic, now you just need to
optimize your listing. So highly recommend getting in touch with your market manager or contacting Booking.com direct and they’ll assist you with ways that you can optimize your listing to really take advantage
of all of the benefits that are available on their platform. Overall Booking.com is an
essential piece of the puzzle when it comes to hotel
online distribution, and it contributes massively to the overall billboard effect that I mentioned earlier. Going back to a big question at the beginning of this video, and that was is it worth the commission that you have to pay? Well, if you weigh up the amount of commission
that you’re paying versus the amount of marketing and exposure that you’re getting, also take the billboard
effect into account because it is inevitably going to be driving your direct bookings, then in my opinion, it is definitely worth getting listed and it’s definitely worth
paying out the commission. (upbeat music) Question time. Let me know what you thought of this video in the Comments below. If you found this video of value, please hit the Like button,
subscribe, and share. I would love to know what you think when it comes to cost per acquisition versus commission paid
to OTAs like Booking.com. And remember some of the best tips and feedback come from you, so please link up in the
Comments section below. Until next time. MyRatesMagic® is bringing you the best tips, tools, and strategies to turbo charging your overall
internet sales efficiency and taking your revenue
performance to the next level. Remember distribution
really does start with you. Happy distributing and
we’ll talk again soon. (upbeat music)

25 Comments

Ioannis Kameris

Mar 3, 2018, 4:54 am Reply

I love that subscribed users can monetize using referral links. Already earned my first 20EUR.
Great video Richard!

nouvalari

Aug 8, 2018, 2:20 pm Reply

Try and complain and see how far you get! It is fantastic for selling,but they will charge,they will alter without consultation, they are never responsible for anything and there is absolutely no system for complaints for hoteliers ………..you want the truth first. Sorry but your video does not explain the difficulties involved dealing with a company that expects loyalty……..but only one way.

Grant

Sep 9, 2018, 10:10 pm Reply

What a horrific video. All your positives seem like negatives truth be known.

Žana Posavec

Oct 10, 2018, 5:34 pm Reply

https://www.booking.com/s/20_8/0ana0286 get 10% off after booking your trip! ?

Paul Dale

Oct 10, 2018, 8:26 am Reply

Political strikes by Booking.com against British Small Business to cost Europe many billions in any Brexit deal

Μary Proia

Nov 11, 2018, 2:25 pm Reply

Hi there! Very well organised video. Congrats. I am Greek and thinking about renting my vacation house at the village ( Mount Pelion) in Northern Greece starting April 2019. Was thinking about airbnb. Then I saw you.

Muhammad Talha

Dec 12, 2018, 8:59 am Reply

http://www.booking.com/Share-8v2Dvu

GoG Roumsuk

Jan 1, 2019, 7:56 am Reply

https://www.booking.com/s/21_8/pemika30

Janeiro Meosa

Jan 1, 2019, 4:32 pm Reply

I made a reservation at the Holiday Inn hotel in brent cross in less than 10 minutes i cancelled my first reservation to make another one at a branch in West London. Booking.com took £65.83 out of my account when they said the only reason for me entering my card details is to reserve the hotel room and i wouldnt be charged until i reach the hotel personally to pay.

when i called them to see if i can have the money rebated they said that I cant although they were the people who i paid my money too.

Do not book any reservations with booking.com. Book the room personally. They are a SCAM!!!!

Sadeepa Lakshan

Feb 2, 2019, 7:33 am Reply

Easy way.https://join.booking.com/r/p/9bedb62a

My World

Mar 3, 2019, 4:08 am Reply

great video, Thank you !

James Weber

Mar 3, 2019, 4:28 pm Reply

Good video.  How much commission does Booking.Com charge ?

Mancho Garuchava

Mar 3, 2019, 12:05 pm Reply

if someone need good jurney in Country Georgia let me know.. best low prices and good tours … https://www.youtube.com/watch?v=57sMUHeluR0

Pregeshan Govender

Apr 4, 2019, 10:58 am Reply

https://www.booking.com/s/32_8/preges42

Hi Everyone. This is my booking link. If you use it you will get 10% off your booking.

Ivan Damyanov

Apr 4, 2019, 1:20 pm Reply

Not sure what you mean by "customers pay what you set, no fees" and if that changed since the video was made but of course, what you set is one number, on top you get the booking commission and finally you see what your client has to pay.

Anna Galizia

May 5, 2019, 12:31 am Reply

am interested please call me

Rina F

May 5, 2019, 8:10 pm Reply

Use this code for 10% off on your booking: rinafi04 or just enter this link https://booking.com/s/67_6/rinafi04

Easty为食

Jun 6, 2019, 4:26 am Reply

Folks, be careful about this unreliable app! A booking was made but never showed up in my account, and then booking.com just claimed that I booked the hotel and charged me for not being there!

The customer service was terrible. I was charged for what I did not get any confirmation, and they blamed me that I didn’t check the status by calling them earlier – HOW AM I SUPPOSED TO KNOW THIS IF I DID NOT RECEIVE ANY HEADS-UP?

Be reeeeeally careful about making reservations on booking.com because you will never know whether some hotel you just took a look or reserved was really booked or not. They won’t be responsible for what was shown crystal clear in this app.

Jigs Orla

Jun 6, 2019, 2:02 am Reply

For some, the main reason to work with B.com is you have no choice. As an established B&B for 22 years, we used to have just as good occupancy with cheaper ways of exposing our accommodation. Now, a huge commission bill every month. Hitting already tight margins so that less is reinvested into the property. Clever marketing and fancy interfaces, instant booking from a mobile, coupons etc. makes most believe that their platform is the only way to book. Brandjacking our name on Google, coupled with lazy hotels making themselves cheaper on B.com and the like only reinforces the idea. A disservice to us and the rest who want to promote direct bookings. In my B&B, you book us direct, you get our price, a cheaper price. And lenient policies. And the breakfast is free. Regardless of them sending you coupons. Just my 2cents..

SayuriOxygen

Jun 6, 2019, 9:36 pm Reply

Is it a sponsored video?

MisterCovek

Jun 6, 2019, 8:36 pm Reply

A shit site and app. It's outdated, unreliable, outright stupid.

Robert D.

Jun 6, 2019, 10:57 am Reply

This is so obviously an advert … conflict of interest??????

Youtuber Nekadz

Jun 6, 2019, 4:06 am Reply

Give me promote code for afiliate

djhutatwebsdotcom

Jul 7, 2019, 8:38 am Reply

This man rambles on brilliantly but doesn't give you any idea of how much commission rates actually are!
After many minutes of listening I'm still clueless £££'s ??????? Ahhhhhhhh

MyRatesMagic by Richard Bedenham RJB Systems Ltd

Jul 7, 2019, 9:34 pm Reply

https://youtu.be/iL9lYF_0nns

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